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Client: Westin Grande Sukhumvit Hotel

Date: 13th May 2016

Location: Bangkok

To celebrate “World Cocktail Day” and the global launch of Crafted, Westin’s new cocktail menu, the Westin Grande Sukhumvit in Bangkok hosted a delightful mixology party at their rooftop Altitude. Thanks to the combination of expertly handcrafted cocktails and Instaroid event marketing solution, Westin’s team offered their guests a great moment and tangible keepsakes, while making this evening the talk-of-the-town on social media.

Instagram Prints at Crafted, Westin Hotel

OBJECTIVES

Bring up excitement around Westin’s
international signature cocktail program.

Generate online buzz with lucky draw via Instagram
with the hashtag #CraftedatWestinThailand


Instaroid marketing solution for events

SET-UP

  • Prime location of the Instaroid Box
  • Friendly onsite staff to setup and help visitors
  • Live event gallery shown on large screen

 

crafted3

“Instaroid is a great engagement tool whether in our hotel lobby or at our events. It helps us delight our customers with a unique branded souvenir while making us tremendously visible on the social media!”

Nicole Agsten, Marketing Communication Manager at The Westin Grande Sukhumvit, Bangkok

Results of Crafted at Westin Hotel - KPI report

 

RESULTS

60 delighted users

80 pictures printed

Over 80,000 viewers reached on social media (Facebook & Instagram)

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