Event: Abstral Brand Launch by Mycross Organizers 

Date: 26th – 29th April 2017

Location: Mapletree Business City, Singapore

In April this year, Abstral, a pharmaceutical drug brand was successfully launched in Singapore. We are delighted to be able to capture and store the great moments shared by both the event organizers and invited guests.

OBJECTIVES

Generate brand awareness via social media sharing and hashtag #Abstral

Provide behind-the-scenes insights to constantly engage potential clients online

Provide an unforgettable experience for invited guests

SET-UP

Simple plug-and-play instaroid box function which allowed for ease of installation without any Instaroid staffs

Prime location with minimal spaces used for placement of setup

User-friendly, self-service photo-booths

KEY RESULTS

15 Delighted users

72 Pictures printed

2000 Viewers reached on social media (Facebook & Instagram)